Short Run Book Printers - Should you Use One?
Short run book printers deal with smaller quantities of books than the major printing houses. Manufacturing costs are the main concern for these printers, especially for new projects. Short run book printers need to keep their costs as low as possible in order to make the maximum profit from any printing project. This might be the deciding factor in accepting a book for printing or not.
What is short-run book printing and should you consider it? Short run book printers produce small numbers of books quickly. They are also more affordable when only a small amount of copies need to be printed. Many authors like to use a short run printer because they can control the creative and marketing aspects of their book.
Many short run book printers will print as few as 100 books and this can take as little as around six weeks to do. If you need more books printed later on printing is likely to be even quicker. This means you don't need to store more books than you think you can sell and you save money too. Costs are typically far lower than they would be using a traditional printer.
Short run book printers are really a form of self-publishing for authors. This means that the author pays the full cost of the print run as well as marketing and distributing the book. The advantages of this are that copyright, all your books and all your book sales are yours.
First-time authors often use short run book printers as traditional publishing houses are not that keen to accept new projects from first time writers. This is because there is no guarantee that the book will sell. By printing a small number of books authors can test the market before making a bigger investment.
Short run book printers would suit poets, chiropractors, doctors and dentists who want to explain their services, people who want to publish how-to books, college and University professors who want to teach from their own book, professional speakers and anybody else who has an idea they want to turn into print.
